MARTYN LAYCOCK, MBA MCIM ACIB,
Chartered Marketer

Martyn is the principal of and has had a wealth of experience in organisations of all sizes and types :

Large Corporates : Local Authorities : HealthCare (National Health Service) : Higher Education : Voluntary Sector : Small & Medium-sized Enterprises

Not only has he worked as a Senior Manager within organisations but also as a consultant/advisor in a wide variety or roles - including training and development, management development, major change initiatives and the management of projects large and small.

Whilst Martyn has a professional marketing background he has worked extensively in the fields of human resource management, business strategy and project management.

He has an excellent and up-to-date knowledge of modern technologies and of the roles that they can play in 21st century organisations facing the twin challenges of increased change and the quest for greater efficiency and effectiveness - better customer/ consumer focus.

During his time as a Senior Manager in Finance and Banking in the mid-late '80s and the early 1990s he managed/mentored a number of challenging high-profile change management initiatives.

Upon gaining his MBA through Henley Management College in the mid-90s he worked as a Research and Change consultant with the College, handling a number of large projects addressing the management of change in large organisations. He wrote and published Case Studies on Organisational Change, presenting a number of these at international conferences in the USA and throughout Europe.

From 1996 -2000 as Director of the University of East London's Business Development Centre, he managed over 15 separate projects ranging between £50k and £1.4m. Amongst many change and change management projects he pioneered the University's partnership in a major Senior Management Development programme focusing on the Management of Change within a large London Borough where he also introduced the first on-line learning platform in a UK Local Authority. He also taught Change and Change Management, Innovation, Marketing and Human Resource Management to students and to professionals working in a variety of organisations and sectors (including IPD, Institute of Management, NHS, Local Authorities)

Martyn has a particular interest in Knowledge Management and E-Learning, how these can be applied within organisations to help achieve greater overall efficiency and effectiveness, and in particular how they can be used to provide better service to the customers/consumers of those organisations. He has designed and built a number of knowledge and e-learning platforms for businesses, educational institutions and recently for a Health Authority.

Martyn now works with University of Greenwich Business School where in addition to part-time teaching (Strategy, Marketing and Knowledge Management - KM) on the MBA for SMEs programme he also heads up the London Knowledge Network (LKN) LKN is a not-for-profit collaborative members' organisation focusing on the needs of organisations in and around London, working together to ensure London acheives its strategic aim of becoming a leading global centre in the 21st century knowledge economies. He has organised many knowledge management events, has chaired KM conferences, spoken at various KM events globally over the last few years.